Your September Website Refresh: 7 Things Every Florist Should Update

September always feels like a bit of a reset; summer holidays are winding down, routines are returning and, before you know it, the Christmas season will be just around the corner.

So, before things get really busy in florist life, September is the perfect time to give your florist website a little refresh. Sometimes it's the small things – a new homepage image, a few fresh bouquets, updated opening hours or some beautiful new photographs – that make the biggest difference.

So, grab a cup of tea, give your website a little browse and see what could do with some attention.

Here are 7 things worth checking on your florist website this September...

1. Give your homepage an autumn refresh

Your website homepage is often the first place customers will land, so make sure it reflects what you're selling now.

Add some beautiful autumn imagery to your hero homepage banner, mention your seasonal flowers or introduce new autumnal designs. Think dahlias, hydrangeas, berries, grasses and those gorgeous rich autumnal jewel tones.

A small homepage refresh can make your whole website feel much more current.

 floristPro tip: We're here to help

Included in your floristPro website package is ongoing support from our expert team. So, if you need a hand changing your homepage banner or updating your website, simply give our friendly team a call or email and we'll be happy to help.

2. Update your best-selling bouquets

September is a good time to take a look at your online shop and ask yourself: are the bouquets you're showcasing still the ones customers want to buy?

Make sure your best-selling bouquets are easy to find and that any seasonal designs are clearly displayed. And if there are products that haven't sold for months, perhaps it's time to retire them or replace them with something new.

floristPro tip: Keep your bestsellers fresh

Your homepage should showcase the bouquets you want customers to order. If a seasonal design is proving popular, make sure it's easy to find.

With floristPro, you can quickly change the products featured on your homepage, so it's easy to put your latest designs front and centre. Check out more of our florist-friendly website features included with your floristPro website!

3. Check your delivery information

This is one of those things that's easy to forget about. Take a few minutes to check that the delivery information on your website is accurate and easy to understand.

Have your delivery charges changed? Are your delivery areas still the same? Do you offer same-day delivery? Have your delivery times changed?

Clear delivery information gives customers confidence when they're ready to order – and can save you answering the same questions over and over again.

floristPro tip: Don't make customers hunt for delivery information

Make sure your delivery details are easy to find and clearly explain where you deliver, when you deliver and how much it costs.

The easier you make it for customers to find the information they need, the easier it is for them to go from browsing to ordering.

4. Add your latest wedding work

You've created some beautiful wedding florals over the last few months, so don't let those gorgeous photographs sit forgotten in your camera roll!

Add your favourite images to your wedding page or portfolio and, where possible, include a little information about the wedding – the venue, colour palette, flowers used and what you created.

Not only does this show potential couples what you can do, it also helps your website stay fresh with new content.

floristPro tip: Share the wedding love on socials

Don't let those beautiful wedding photos sit in your camera roll! While you have them to hand, share them across your social channels too.

One wedding can give you plenty of lovely content to keep your socials blooming.

5. Check your opening hours

A simple one, but an important one!

If your summer opening hours are different from your usual hours, make sure you've updated them across your website.

The last thing you want is a customer turning up when you're not there – or missing an order because they thought you were open!

floristPro tip: Check your opening hours everywhere

Take five minutes to check your opening hours on your website, Google Business Profile and social media pages. It's especially important if you've changed your hours over the summer.

Keeping everything consistent makes life easier for you and your customers.

6. Give your Google Business Profile some attention

Your website isn't the only place customers find you online.

Take a look at your Google Business Profile and make sure your business information is correct and up to date. Check your:

• Business opening hours
• Phone number
• Website link
• Address

You could also add some recent photos of your bouquets, team or shop, and encourage happy customers to leave you a review.

Fresh information and recent reviews can help your business look active and trustworthy when someone finds you on Google.

floristPro tip: Keep your profile blooming

Don't just update your Google Business Profile once and forget about it. Adding new photos, keeping your information accurate and collecting fresh reviews helps show potential customers that your business is active and ready for their order.

7. Start thinking about Christmas

We know, we know... Christmas already?! But September really is the time to start thinking about it.

You don't necessarily need to put Christmas front and centre on your website just yet, but it's worth getting organised behind the scenes.

Start planning your Christmas collections, think about which products you'll be offering, organise photography and consider when you'll open Christmas orders – as well as any dates you'll be closed over the festive period.

floristPro tip: Your future December self will thank you!

Getting your website ready early means you're not trying to do everything in December when you're already juggling a mountain of orders.

Ready to bloom online?

floristPro creates websites specifically for florists, combining beautiful website design with all the florist-friendly features you need to showcase your flowers, help customers find you and make ordering online simple. Our friendly floristPro team is here to help with a new website, launch and beyond!

Get in touch with us today to book your free online website demonstration.