The British Florist Association Florist Get Togethers are back by popular demand! After the success of the meet ups earlier in the year, the team are once again back on the road visiting locations around the UK to give local florists the support and knowledge vital to the industry to survive in the changing world.
The Get Togethers have a new format, with the theme “getting down to business”. With key topics covered by expert speakers including selling, buying and pricing, the aim is to give florists food for thought to gain the most out of their business and stay competitive against the big players.
floristPro attended the first one held in Bristol on Tuesday evening, with Marketing Manager Cara giving a presentation on Growing Online Presence.
With 92% of the UK now using the internet, consumers spent a massive £133 billion online last year – showcasing just how vital it is for building presence online.
Meet Cara, our Marketing Manager
Cara shared some of her top tips for achieving this for small businesses, including having an e-commerce website, social media hints, direct email marketing and how to target local post codes online to boost sales.
The next few locations are Belfast, Wetherby and Haydock – don’t miss the chance to attend by booking your place online at: http://www.bfaflorist.org/Florist_get_together.aspx .
More dates are due to be released later in the year for more locations, so keep your eyes open for the latest news from the BFA!